WorkStride’s Journey: From Startup to Major Acquisition, Powered by Entropy

Case Study

WorkStride’s Journey: From Startup to Major Acquisition, Powered by Entropy

Summary

WorkStride, a U.S.-based startup specializing in employee incentive, recognition, and rewards programs, began with a bold vision for growth. What began as a small company with big aspirations evolved into a remarkable success story, culminating in its acquisition by the larger conglomerate Dash Solutions.

The Challenge

The challenge was not just about meeting these needs — it was about doing so quickly and with exceptional quality. As WorkStride scaled rapidly, it faced the urgent need to expand its development team with top-tier professionals — but under strict conditions:

Access to top-tier talent within the New York time zone
Full control over team selection, including interviews and approvals
A dedicated, customized infrastructure in Argentina
Cost optimization to support aggressive growth without sacrificing profitability

The solution

At Entropy, we understood early on that WorkStride wasn’t just looking for developers — they were seeking a partner aligned with their vision for excellence and scale. Our response was a tailor-made, highly flexible solution that went beyond traditional hiring models:

High-Level Staff Augmentation

Entropy sourced and pre-vetted candidates who matched WorkStride’s specific profiles. The client participated in interviews and made the final hiring decisions.
We ensured that every team member brought real value, continuously refining our search to match WorkStride’s evolving standards.
Our agile model enabled the team to scale seamlessly with business demands — no delays, no disruptions. In just one year, the team doubled in size. In three years, it tripled — a testament to the effectiveness of the model.

Cost Optimization: A Competitive Edge

The team and office were established within WorkStride’s budget, ensuring both efficiency and scalability.
With more resources available, WorkStride could invest in innovation and market expansion.
Argentina and South America’s competitive costs enabled sustainable scaling without compromising profitability — laying the groundwork for business consolidation and eventual acquisition.

Tailored, Dedicated Infrastructure

We built a private, fully equipped office space complete with recreational areas, a kitchen, and all necessary amenities.
The working environment was crafted exclusively for the WorkStride team — enhancing both engagement and performance.
WorkStride gained more than developers — they gained an optimized ecosystem built for success.

Results: The Takeoff of Real Growth and Impact

THE COLLABORATION WITH ENTROPY HAD A PROFOUND IMPACT ON TRACERA’S BUSINESS TRAJECTORY:

Rapid team expansion:

The team doubled in year one and tripled by year three.

Full client satisfaction:

WorkStride built a top-tier operation with elite talent and a productive work environment.

Ongoing collaboration:

Dash Solutions recognized Entropy’s impact and chose to continue the relationship. Today, we support a 25+ person team and growing.

Tangible benefits:

Cost savings, streamlined hiring, and enhanced productivity solidified Entropy’s role as a strategic partner.

Acquisition success:

With solid growth and infrastructure, WorkStride caught the eye of Dash Solutions and was successfully acquired.

Conclusion

A STRATEGIC PARTNER FOR SUSTAINABLE GROWTH

The WorkStride case proves that with the right partner, the right strategy, and the right talent, a company can scale to extraordinary heights. What began as a startup in search of developers became a leader in its field. When technology and talent align with vision and flawless execution, success becomes inevitable. Entropy wasn’t merely a vendor — we were a strategic growth partner.. We delivered scalability, flexibility, and efficiency. 🔹 WorkStride chose Entropy. It grew. It transcended. Today, under Dash Solutions, it continues to thrive — supported by the same foundation of talent and vision we helped build. 🚀

Scott Louie, Vice President of Engineering at Dash, in Argentina with part of the Dash team. Some team members originally came from WorkStride and have been working together for over seven years.

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